PLM is constantly expanding into new industries. From its roots in technologically advanced products like aerospace and automotive, it has reached new and, from a complexity standpoint, surprising areas.
One interesting example is chartered tourist travel. Few people would initially make a connection between complex IT systems and sandy beaches with palm trees swaying in the sun.
But the charter business is no longer what it once was. The one-size-fits-all charter trips are being replaced by tailored travel experiences. Customers want to “configure” their trips individually, by personally choosing their hotel, food, activities, degree of sustainability and many other options.