Parks and Resorts Scandinavia: Mattias Banker on the All Or Nothing Approach

The three owners of PRS (Parks and Resorts Scandinavia) knew nothing about the minutiae of running a string of parks when they bought the company in 2006.

With an exuberance underpinned by financial acumen, business sense and originality of approach, they have developed strategically, turning failing parks around, increasing visitor numbers, and engaging the loyalty of their workforce. The group today is Sweden’s largest theme park company, and owns some of Sweden’s most popular amusement parks, including Gröna Lund, Kolmården, Furuvik, Skara Sommarland and Aquaria.

Blooloop spoke with owner and Head of Strategic Development at Parks

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